10 Things to Include on Every Event Manager’s List

Events are organised, sometimes to celebrate, and sometimes to reach a business or organisational goal. Corporate event management services are sought after by leading companies for event planning, execution and wrap up of their business events. So, what exactly do event managers needto make an event successful?

Let’s take a look at the 10 most important things that should be ideally on every event manager’s list of things to do for successfully conducting an event.

1. Event Purpose

Why are you hosting the event? For gaining value from the event, the event manager should be aware of the purpose and goals of the event. Is it sale of products or brand awareness or creating a platform for networking?

2. Target Audience

Who will participate in the event?There should be a clear answer to this question because the event assets, schedules, structure and event experience will be designed to cater to the likes of the target audience.

3. Costing

Corporate event management companies in Mumbai such as Sakura discuss the event budget with clients to make sure that the events are organised within budget. For businesses, ROI is what matters at the end of the day and event managers need to factor in all the expected cost and unforeseen cost in their estimates.

4. Event ‘To do’ List

The event should be planned in detail with a ‘To do’ list. The ‘To do’ list should clearly indicate the tasks, actions, objectives and deadlines. It would be a good idea to order tasks based on urgency.

5. Resource Allocation

You need to build the core team with your available resources before you start searching for supporting vendors to take care of various areas such as catering, entertainment etc. as required.

6. Venue

Event management in Mumbai usually rush towards venue blocking because there are several events conducted on a regular basis. This can be the case of other destinations too. So, finding the right venue and blocking it should be a priority task.

7. Scheduling

The event schedule should be well-designed so that it is most convenient for the target audience to attend and participate in the event.

8. Pre-planning Checklist

Create a comprehensive pre-planning checklist. Make sure all your event assets that need to be printed are ready before the event. All invites are out. All resources are in place and you are ready for the event.

9. Main Event Strategy

Whether at the registration desk, on the event floor or backstage, every event team member should be ready to carry out the tasks assigned to them. Chart out the strategy to get their co-ordination in place.

10. Post Event List

Event management services with good track record provide a complete event report to their client after the event with the objectives achieved.

—

As an event manager you basically need to be disciplined yet flexible at the same time. To run an event smoothly, you can also hire a professional corporate event management company such as Sakura. Call 02226200434 or email admin@sakura.co.in to connect with us.

5 Most Important Steps of Wedding Event Management in India

Music, Dance, rituals, culinary delights and lots of people. Indian weddings are as vibrant as the multicultural vibes of India. But managing the long list of things to do for a wedding can turn out to be chaotic and daunting task if not done right. Wedding Event Management services come to your rescue in such a scenario.

Here are 5 most important steps of Wedding Event Management in India:

1. Initial planning

Any wedding event depends on the preferences of the bride and groom. There are two families involved who may or may not be available to help the couple with the wedding preparations. These family members participate in the initial meetings. This initial planning phase is more of a personal affair.

The initial phase involves creating a guest list, mutual agreements to various functions, fixing the wedding date and time and other such actions. A wedding event management company steps in after this phase. The event manager understands the thoughts of both the families for the wedding at this point.

2. Budget

Now, it is time to finalise the most important component of the wedding, the budget. Depending on the scale of the wedding being planned, an estimated cost can be determined with the help of wedding event management services. The wedding event management companies will help you to find the right vendors for all the events as well.

3. Finding the venue

Finding the right venue for your wedding is not an easy task. This is even more difficult for employed professionals who will need to find time from their busy schedules for venue searching. Wedding event managers are aware of the venues in your city and can help you find the suitable one that matches your date and budget.

Also, destination weddings can be taken care of professionally by the wedding event management service specialists.

4. Managing Events as per schedule

Indian weddings generally involve a number of small and big functions that sometimes go on for a week. Find the right company for the pre-wedding photo shoot. Get the right caterer to find the food of your choice. Take care of your guests from other cities and abroad who will be arriving to join your celebration.

A party event management company will support you in managing the nitty-gritties of these functions while you focus on the wedding and celebrate with your relatives and friends.

5. Making the main event successful

At the end of the day, you want a successful wedding event where the guests enjoy with family members. It is the big day for the bride and groom and their families. From decorating the venue and managing the guests to food and music, everything can be managed easily by assigning the job to a professional wedding event management company.

—

For personalised attention with professional care in managing your wedding, you can connect with Sakura Events. Based in Mumbai, Sakura Events is an experienced wedding event management company with an impressive network of trusted wedding related service providers. Look at our event management portfolio for examples of Party Event, Exhibition Event, Wedding Event and some of the clients we have worked with.

What do you think about these important steps in wedding event management? Comment your thoughts.

Tips For Planning A Successful Corporate Event

Planning a corporate party can be fun and exciting initially but when you actually get to down to organizing one, you’ll realize that corporate event management isn’t as simple as it seems. This is especially true for people who have only thrown a house party or organized a college party before. Here, discover suitable tips for planning a successful corporate event.

1. Fix a Budget: Even before you send out invites to your guests and start searching for a venue, it’s important that you fix a budget for organizing the event. Right from determining the costs for catering, venue, entertainment, decorations and guest speakers, you must take every single aspect into account before approaching reputed corporate event management companies in Mumbai. Don’t forget to include the costs of items such as banners and signage, promotional as well as marketing costs and on-site registration costs.

2. Schedule the date: Next, you must schedule a date for the proposed event. However, in order to decide the date, you must first check the calendar and also find out if there is another conference of corporate event scheduled to be organized on the same date. Also, check whether the date of your corporate event coincides with any religious holiday or any other prominent event or not.

3. Pick a Venue: After scheduling a date for the event, you must pick a venue that meets your requirements, allows you to deliver your message clearly and is ideal for your guests/audience. It’s important to schedule your event at a location that is convenient enough for your participants to reach. It’s also important that you negotiate the venue and choose a couple of dates for the event to check if the hotel/resort has opening around the same timeframe.

4. Sending Invitations: After you’ve prepared a guest list, you must also anticipate that around 30-40% of the guests may not turn up for the event. Hence, you must send the invitations at least 4 weeks ahead of the event. It’s important that you integrate all the information such as the guest list details, RSVP information and event check in details in advance. This will help you in preparing an accurate guest list and also prepare invitations accordingly.

5. Don’t forget to book Guest Speakers: Guest speakers often charge higher fee when your event date is closer. Thus, it is important that you book your guest speakers early to enjoy the best rates. Make sure you do enough research to find the ideal guest speaker for the event who also charges you a decent amount for addressing your guests/audience.

6. Look for Sponsors: Find a sponsor for your event. This would help you in offsetting the event costs. Companies that are related to your industry or area of operation may willingly accept the opportunity for promoting their brand name and gain the attention of your audience.

7. Follow-up: Last but not the least, if all goes well then make sure you follow up with your guests after the conclusion of the event. You must thank them ask them to share their feedbacks over mail or through surveys.

What Are The Tips, Tricks, And Resources To Plan Party Event

Arranging social and corporate events is not exactly a cakewalk. Nowadays, most people or entities hire professional event management agencies to ensure everything goes off smoothly in such events. For the event management service providers, it becomes imperative to plan for arranging various events for their clients. Not all clients have similar requirements and the type of events to be arranged can be varied as well. From arranging an anniversary party of a socialite to holding a seminar for merger of two MNCs, the examples are numerous.

Tips and tricks to succeed in event management
An agency offering event management services needs to analyze a few aspects before proceeding with event planning for any client. These are:

• Budget planning- Every client has a specific budget and as the organizer, it is important to keep the monetary aspect in mind before proceeding. The expenses for hiring all vendors should be analyzed well. Sometimes, it may be necessary to expand the budget and client should be informed accordingly.
• Venue- Selecting the right venue for holding any event, personal or professional, is absolutely important. A venue which is ideal for arranging a wedding reception ceremony may not be ideal for holding large business seminar, for example. When selecting the venue, the location, capacity to accommodate delegates and amenities should be analyzed well.
• Hiring vendors- It will be necessary to hire vendors for various services required to arrange the events. Examples include electricity backup service, security personnel, food suppliers and so on.
• Media handling- In many high profile events and corporate events, inviting media persons becomes necessary. So, the party event management agencies should keep some time for handling media entities. Some time should be kept aside for inviting TV channels, newspapers agencies and similar media groups and finalizing things with them.
• Researching on delegate type- It is important for event management entities to learn about the delegates and guests in an upcoming event. For wedding event management, planning needs to be done accordingly. Such events usually have guests comprising of various age groups and both genders. So, the planning has to be done with needs of different types of guests. For a corporate event attended by executives of MNCs, priorities will change.

Additional tips to ensure success of event
The event management service providers can walk an extra mile sometimes to ensure the upcoming events turn out to be successful. This may vary from one event to another- for sure. At times, using inputs of the clients can be useful. Some clients may also have special requirements. Extra and careful planning may be required by the planner agencies to implement such desires into reality.

While there is no shortage of wedding event management companies in Mumbai not each of them has the expertise and capability of SAKURA EVENTS. It has an enviable track record of working with several coveted corporate clients and has arranged several high profile personal events till date. Based in Mumbai, the agency operates on a pan-India level.

5 Innovative Event Management Ideas For Event Organizer

Event management is a big business these days and you can find lots of such companies offering event management services for diverse clientele in India. While millions of people rely on these service providers for arranging personal events like wedding, anniversary and professional events like seminars and business meetings, the agencies have to handle a multitude of things. For agencies offering full scale event management packages and services, mastering some essential tricks of the trade can be helpful.

Unique ideas for event management service providers
The below listed ideas can be utilized by any Event Management Company for handling various types of mid to large scale events for their customers.

Time planning – Not all events to be held by these companies cannot be identical in nature. So, for each upcoming event- personal or professional, time planning and management becomes necessary. For large scale and high profile events, keeping enough time for planning and implementation is necessary.

Backup or substitutes – Sometimes, things may not go as planned or desired while an event is taking place. This can be caused by factors beyond human control or accidents. A company offering event management services should be prepared for coping with such developments and a backup or alternative plan should be ready to control flow of things. For example, extra electronic devices and computer peripherals should be arranged. If a projector or wi fi device fails to function at the event- things should not come to a halt.

Theme specific planning – Sometimes, planning for an event with keeping the theme in mind proves to be useful. For example, for holding an event for a company making eco friendly devices or products, using bio degradable food plates and waste bins makes sense. For arranging an event for a brand making children’s garments or products, designing the venue with décor style based on kids is prudent.

Budget management – Every client has a budget for an event and the agency managing the event has to keep that aspect in mind. An initial planning and analysis of the budget is necessary for any event. However, it may be necessary to make some changes later and the client should be informed in advance. Before asking the client for budget reallocation, the agency should try to find alternate routes to keep costs within pre set limit.

Provisions for emergency – Despite the best planning and precautions, mishaps can take place at the event venue. The event management agency should be prepared for handling such unexpected developments. Examples include keeping provision ready for medical intervention and checking the exits for quick evacuation in event of a fire breakout etc.

Finding the best event management agency
Given the abundance of companies offering event management in Mumbai picking the right one can be tedious. However, for comprehensive event management solutions, Sakura Events is a name to reckon with. This Mumbai based event management entity has an impressive track record and it has handled several high profile corporate and other events with aplomb.

5 Effective Ways To Make Your Automobile Event More Interesting

An auto show/ motor show or car show, is automobile event or public exhibition of current automobile models, debuts, display, concept cars, or out-of-production classics. It is usually attended by automotive industry representatives, dealers, auto journalists and car enthusiasts. Most automobile events in India occur once or twice a year. These events are important to car manufacturers and local dealers as a public relations exercise because they advertise new products and promote auto brands.

We all know that technology is essential to making any event to be successful. But when it comes to making an automobile event truly stand out you should go beyond the technology. There are thousands of events planned every year, so how can you make yours memorable? Here is a short list of ways to make an event stand out by the event organisers and help you leave a lasting impression on your audience:

• • 1. Build a strategic layout The first impression you are going to make on your guests is with the layout and theme of the venue. Your guests are going to be judging your event based on the set up. A scenic design with an impactful theme that establishes your brand will go a long way toward making them remember your event after they have gone home.
  • 2. Do not let presentations take center stage Good presentations about the automobile features and high quality video are important in any automobile events, but they are much more effective when event management services are there to support the person doing the presentation. It is important to never let the technology distract the audience from the presenter.
  • 3. Use social media to your advantage It is becoming important for any event organisers. So, first find out your target audience. Create a memorable hashtag that people can use to refer to your event. Create a Facebook page and promote the event. You can even tweet and retweet about your event. You can also go in for email marketing.
  • 4. Graphics and branding Use should more images to make your presentation interesting and engaging, but remember to stay on theme. Synchronized branding will help you to reinforce. You can design an infographic and attract the audience, can print the event on door-hangers and place them on doorknobs in your area.
  • 5. Pay attention to the bigger picture Whether you are planning an automobile event in India on your own or working with an event management services company, you want to make sure that all aspects of your event are well coordinated and connected. Creating apredominant theme will help you avoid confusing your audience while also making your event more memorable.

With the right help of a reputed event organiser for automobile events in India, you can be sure your next event will be one to remember as the planning team supports leading automobile brands with consultation, budgeting and event scope related activities.

10 Skills You Need To Plan Perfect Events

It is a fact that in the last few years, the world of event management has changed as event management technologies are making their way to run the event efficiently, thereby gaining an edge over competitors. Nevertheless, this does not reduce the importance of the qualities that a good event manager must have. It is these qualities that differentiate an outstanding event manager from an ordinary one. We will explore the ten skills you need to plan perfect events.

• Great interpersonal skills The event manager must be well articulated, listen carefully as he needs to work in a team. For effective event management services, he should understand what the client needs and then find some ways to fulfill those needs or come up with different solutions. Communicating effectively to the team and other people create great event managers and hence good corporate event management companies.

• Flexibility Everything is impermanent in the world of event management services. Things can just change anytime. Therefore, an event manager should be flexible to take these changes in a positive way and work accordingly. You need to be ready to face any kind of situation and be able to get some instant solutions. If are flexible in your work, you are fit to become a good event manager.

• Energetic Usually, events are tremendously demanding and if you want to host a successful one, you should be full of energy and passion. Before you become one of the good corporate event management companies in Mumbai, you should ask that if you would love to deal with every challenge with same enthusiasm and passion? If yes, you are born to be an event manager.

• Creative & innovative You must have innovation, creativity and think out-of-the-box, if you want to become a successful event manager.

• Detailing Your keen sense of observation will prevent small things from blowing up and turning into big issues and will ensure that everything is properly organized for the event.

• Good time management skills You must have the ability to multitask and prioritize things at work. These qualities will take you a step further to be a good event manager.

• Passionate and enthusiastic You must have passion and should be passionate enough to become a successful event manager as it allows you to be productive and overcome obstacles that you face while organizing events.

• Leadership Skills You must possess a distinctive quality for leading people. Your outstanding leadership skills should guide your team towards the end goal and that will make your event a roaring success.

• Superior Organizational Skills Everything in an event must be planned carefully. So, with your superior organizational skills, one can easily sail through.

• Tech savvy Today’s event managers must have a thorough knowledge of event management software like event ticketing software, venue management software etc.

So, if you want to hire any Corporate, wedding & party event Management Company, you must look for the above qualities in the event management staff.

5 Tips For Successful Event Planning

Who doesn’t love to attend parties? But when it comes to organizing or planning one, then the question seems catchy. Party or any other event management services requires a lot of brain work. A number of things are to be kept in mind simultaneously, while planning an event. It is an art to plan more than one things parallely and successfully. So, it is important to have a grip on the matter or else event planning can turn out to be quite tasking.

Still, don’t worry as here are some useful tips for successful event planning for you.

Quick Choice: Make sure you don’t take eternity to decide & choose things. In case of planning, time plays a crucial role. There might be plenty of options and even more number of ways how they could be done, but make sure to sift through the choices and make a final list. Juggling between options and possibilities might seem fun, but won’t be of much practical benefit. It is best to narrow down the list as quickly as possible. Decide precisely what you want to include in your event according to your preferences.

Open to options: Having an agenda and a checklist is sure a great idea. However, if sometimes things are not available exactly according to your checklist, then you should have yourself open enough to alternative options to substitute the planned ones. This is again another fine skill. That is, to be able to merge the differences between what is planned and what actually happens. Who knows? What happens without planning might end up looking even better than expected.

Set priorities: The guests make a major part of this decision. You may want to keep your event arranged in such a manner that your guests would like. So if you know the preferences of your guests clearly then it will be easy for you to plan accordingly. For example, if your guests love to eat then you know you will need the best caterer, or maybe if they like to party hard then you will need your music systems to be flawless.

Let teamwork help: Especially in cases of big events this tip comes handy. It gets quite hectic if all the nitty gritty details are to be planned and cross checked by you. If you feel tired, get some help. Simple. Form a small team out of your own close people and see the magic!

Work ahead of time: Some of you might just love this idea! It is a good practice to keep a part of the work already done beforehand. The base work like the walls or the décor can be done a day before or so. This not only saves time but also helps keep the mind free of excess load.

There are many event organizers in Mumbai. They are the experts and provide corporate event management services. Make sure to apply these tips in the next party.

5 Best Method For Corporate Events Management

For any organization, corporate event management is one of the most effective ways to communicate. They are also important for strategic advertising. A corporate event generally happens for launching a new product, press conferences, seminars, raising funds for any aid or cause, for communicating with shareholders or customers, for outdoor events which requires the company to have a stage where it can promote itself.

A small event can be managed quite easily by sales or personnel relation (PR) department who are directly concerned with the purpose of the corporate event. But for large events, where external agencies are involved, it is always advisable to outsource the work to an event management company or organization. These event management companies are equipped to arrange large events and can devote their full attention to the concerned event, instead of the part time attention that people from within the organization would have given.

The corporate event services can be broadly divided into three categories. They are:

• Corporate event planning or management
• Brand Affiliations & Acquisitions
• Promotions & launches

Organizing a large, successful corporate event can be complicated. So, choosing an event that meets all your audience and delegate needs is important. Through the corporate event management services, you can ensure that your ideas are brought to life in the event.

Events are important for every corporate’s marketing and branding plans. Five best methods for arranging any corporate event management services are:

1) Decide on the objective of the event – Every corporate event is different from the other. So, as event organizers, you need to decide on the right objective for each and every event before planning the event.

2) Good planning & communication is the key – It is important to have a fool proof plan that will clearly state the outlines relating to expectations, objectives related to strategy. These objectives should be shared with all the parties involved. The corporate event management companies must clearly communicate the event to all delegates and smaller details including travel, accommodation, event timetables and seating arrangements should also be communicated in advance.

3) The venue is important – The venue and its location is vital for the success of any event. The event management company must ensure that there is a connection between the event and the venue. They must ask questions like – is there enough space? Does the place have all the things needed for your event? Does it have an accommodation?

4) Set a realistic budget – Budgets should be properly planned as corporate events can be expensive. Ensure that you update the budget regularly.

5) Have a single point of contact – You should choose an event company with a single point of contact, as you have to work with them continuously.

Sakura Events, a renowned corporate event management company in Mumbai, gives corporate event management services with minute details. They are event organizers in Mumbai with a pan-India presence since 2010 and have a huge experience in organizing strategic corporate events, experiential marketing, luxury event consultation and integrated corporate activations.